Recently I was on a Zoom call with the inimitable, indomitable, inordinately prolific Tom Peters(!). I joined the Zoom link in time to see Tom’s ceiling, desk, windows, a bookshelf, all flying by as he carried his iPad to the desk. Then I heard, “I’m setting up Ruth.” I had no idea what that might mean until I saw his Ruth Bader Ginsburg bobble-head bobble into view. His colleague, Shelley, said, “Tom, I can see Ruth. Can you move her out of frame?” Tom then propped up his iPad horizontally, placed Ruth on the right, just beyond the camera lens and out of view. Why? Read on.