It’s easy to leave our audience behind when we slide through important words: names, places, acronyms, jargon, terms of art, foreign words.

Instead, I invite you to savor these words. Let them land. Enjoy them. Even if everyone knows the name, or we assume they do (“Kim Kardashian”), we need to slow down and deliver it with love (KIM KAHRDASHEEEAN). The same applies to names of places…Read on.